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Thoughts

References:
Tarnovskaya, V., 2017. Reinventing Personal Branding Building a Personal Brand through Content on YouTube. JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING

A Personal Branding Building on YouTube

The first stage of building the personal brand, it’s necessary to have a clear brand profile and stay loyal to it.

Lau, J., Zimmerman, B., and Schaub, F., 2018. Alexa, are you listening? privacy perceptions, concerns, and privacy-seeking behaviors with smart speakers. Proceedings of the ACM on Human-Computer Interaction, 2(CSCW), pp.1–31.

Alexa, are you Listening?

Smart speakers are finding their way into more and more homes and they offer hands-free convenience that’s supported by smart voice assistants that control smart devices.

Su, Y., Baker, B.J., Doyle, J.P. and Yan, M., 2020. Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok. International Journal of Sport Communication, 13(3), pp.436–446.

Athletes’ Relationship Marketing During a Pandemic via TikTok

Communicating via TikTok presents an opportunity for athletes to enhance existing fan relationships, promote branded content, and appeal to new fan segments.

References:
Cowley, S., 2017. The BuzzFeed Marketing Challenge: An Integrative Social Media Experience. Marketing Education Review, 27(2), pp.109–114.Placeholder Image

BuzzFeed Marketing Challenge as an Integrative Social Media Experience

The learning outcome from this challenge was bigger than reaching 1000 views on the content.

Graphic Design Trends 2022

The graphic design groups have taken a look at the trends they’ve seen throughout the year to make some predictions on coming presentation shifts, which could help you stay ahead of the next wave.

Ray-Ban and the privacy on social networks

Facebook’s launch of Ray-Ban Stories, a pair of almost normal-looking glasses equipped with a camera, sound and communication via a smartphone, once again illustrates the threat to privacy on social networks from a company with an unenviable record of flagrant irresponsibility in this regard.

TV vs VOD

Why we switched from old-fashioned television to VOD?

References:
Dehghani, M., and Tumer, M., 2015. A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior.Placeholder Image

The Effectiveness of Facebook Advertising on Enhancing the Purchase Intention of Consumers

Many consumers have agreed on Facebook as a fashionable and contemporary way of advertising and since most of the members of Facebook are from young adults groupThis is placeholder text. To change this content, double-click on the element and click Change Content.

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